Rising From the Ashes?

            It looks like there may be some hope for Broadway in the near future after all.  Just last week, an article came out called “Broadway Box Office Gaining Steam.”  According to the “Variety,” Broadway box offices have recently been seeing slight rises in ticket sales.  Could this be the moment we’ve all been waiting for?  The moment where this financial disaster finally turns itself around and heads in a more positive direction?

            It may be that Broadway’s marketing techniques are paying off.  The half-off tickets, children’s nights, and special discounts are definitely helping to fill the audiences, but is the only factor involved in the sudden reversal in the downward spiral of ticket sales?  Guys and Dolls just hit a 96% attendance record; there seems to be a little more going on here than good marketing on Broadway’s part.

            Of course there are still many shows that are at a deficit.  The good luck Guys and Dolls has been having has not spread across all of Broadway yet.  But maybe with time America will rediscover the magic of theater, and Broadway will rise out of its financial trap.  Until that time, we can only watch and wait, and hope.